A mechanical watch is not only a time instrument, but also a symbol of taste. The movement with hundreds of parts operating in precision, the fusion of human skills, creativity and aesthetics, and the ingenuity of craftsmanship make mechanical watches both practical and collectible. As a product of technology and art, mechanical watches are the embodiment of top human craftsmanship and technological progress.
In recent years, the watch industry has witnessed a growing interest in niche brands, which often offer innovative designs, superior craftsmanship and unique personalities that set them apart from mainstream luxury brand watchmakers.
Advantages of niche watch brands
Niche watch brands offer a variety of advantages that appeal to clock enthusiasts and collectors.
1. Prioritising quality
Firstly, they usually prioritise quality over quantity, thus creating well-made timepieces that demonstrate excellent craftsmanship.
2. Limited production
Secondly, these brands usually offer limited production to ensure exclusivity and uniqueness for their customers.
3. Innovative design
Niche brands often specialise in innovative designs and creative concepts that allow the wearer to express their own personal style.
NOVAMOS Recommended
Among many niche watch brands, NOVAMOS stands out for its commitment to quality, design and customer satisfaction, combining modern aesthetics with traditional craftsmanship to create stylish and durable timepieces with a love of quality products, original design and watch culture.
novamos shanhai mechanical watches
The Shanhai design is inspired by nature. By combining the sense of life with the natural world, the natural elements – mountain and sea – are extracted and inscribed in the design, hoping that everyone will be reminded of their relationship with nature and regain their desire for freedom every time they see the watch.
- Dimensions: Case diameter: 50mm, Movement diameter: 26mm, Movement thickness: 4.92mm, lug width: 24mm, lug spacing: 24mm, strap length: 25cm.
- Movement: 6600A high-precision automatic mechanical movement, 24 hours plus or minus 15 seconds error, 28,800 times / hour oscillation frequency, built-in energy storage up to 38 hours or so, support for automatic winding, long-term wear without winding, the daily kinetic energy is enough to reserve energy. It is the movement commonly used by many major brands at present.
- Craftsmanship
- The body is made of titanium powder metallurgy process to produce rough, and then through the CNC of the rough for fine engraving, carving out the detailed mountain texture. Then the body is subjected to the ice flower sintering process, after 1100 ℃ firing, the surface naturally forms a fine vein like an ice flower blooming.
- The part of the watch body that connects to the strap is bent downward and tilted 27.8 degrees, which is more in line with ergonomics and makes it more comfortable to wear.
- Aviation-grade titanium alloy case
- The case is made of titanium alloy, an aerospace material. Titanium’s strength-to-weight ratio is superior to most metals, and its light weight and durability, combined with its extraordinary affinity for the human body, make it one of the friendliest metals to the human body, providing both a safe and comfortable wearing experience.
- 5 ATM waterproof rating
- The entire Shanhai is waterproof to 5 ATM and can function normally at 50 metres underwater.
- Sapphire Mirror
- The top and bottom covers are made of sapphire mirror, which has a Mohs hardness of 9, second only to diamonds, is scratch and wear resistant and is coated with a layer of blue film that refracts different blue colours under different lights.
- Swiss luminescence
- The hands and dials are coated with Swiss Luminescence, which only needs to absorb light energy for 10 minutes under a light source and can continue to glow for over 8 hours in a dark environment.
- Mysterious space
- The back of the watch is cleverly designed with a small storage compartment. This small, hidden space can hold anything you want to carry with you – whether it’s a working cow or horse with a regular supply of painkillers, or a mammoth orangutan, a fridge, bitcoins. Provided you can fit it in, of course!
- Genuine Leather Strap
- The straps are made from selected US leather, using a luxury leather textile process to make them softer, stronger, firmer and more resistant to wear.
In conclusion, niche watch brands offer many advantages for consumers to discover watches that fit their personality. As consumers increasingly seek out unique and meaningful products, brands such as Novamos exemplify the highly collectible products that niche markets have to offer.